Corporate Responsibilities

There are many definitions of corporate responsibility, and in truth, it is probably impossible to find a strict definition to suit all companies and their activities, however fastforward research have taken the definition of - measuring it’s commercial activities against integrity, fairness and respect for individuals.
These attributes are reflected in brand values, and manifest themselves practically in the following ways:

  • Members of marketing research professional bodies; MRS, BHBIA, EphMRa, PBRIG;
    -These bodies have codes of conduct with which we abide that express responsibilities towards clients and market research respondents.
  • Meeting national standards for effective investment in people;
    - Investor in People award 2000, 2003, 2006.
  • Health & Safety;
    - e.g. recently formalising a new policy regarding personal safety for travelling research executives.
  • Flexible working practices;
    - Reflecting family responsibilities – work/life balance and other personal issues.
  • Patient research;
    - Endeavouring to ensure that patients find the experience of being a medical marketing research respondent a positive one;
       1. Using our considerable experience in this area to inform and manage client expectations.
       2. Engaging professional counselling skills when appropriate and providing onsite relevant patient support and information.
  • Committed to minimising our impact on the environment;
    - Using resources responsibly.
    -
    Recycling wherever possible.
company registry number 03631097     privacy statement  |  4discussion  |  4insight  |  responsibilities  |  transcript